Digital signage supports mobilcom-debitel transformation

mobilcom-debitel approached 15 companies, before finally selecting a Scala solution delivered by partner TopRed Media. The solution was chosen for its flexibility and great capacity for future expansion. Working with TopRed Media and South African graphics company Ethniks Systems, mobilcom-debitel has rolled out a country-wide digital signage network, powered by Scala, across 375 of its stores across Germany.

Scala technology, including templates and a content management system, is used to drive nearly 500 displays and players. All stores run a single display at the cashier area and in 180 of the stores, an additional window touchscreen display, managed via Scala player software, has been added in the shop window to promote the retailer’s energy solutions.

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