Digital signage, digital signs — Statoil



Scala, the leading provider of end-to-end digital signage software, today announced that StatoilHydro has chosen Scala to link their petrol stations with a digital signage network in Scandinavia and the Baltic countries.

StatoilHydro is an integrated technology-based international energy company primarily focused on upstream oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company in the world.

Headquartered in Norway, StatoilHydro has more than 30 years of experience from the Norwegian continental shelf, pioneering complex offshore projects under the toughest conditions.

The agreement between Scala and StatoilHydro finalizes an effort to develop a digital Petrol Station Network through the Scandinavian and Baltic countries. The Petrol Station Network is the cornerstone of a digital media concept conceived by the company to support current and future requirements for distribution and sharing of digital information across the Petrol Station Network in each country.

StatoilHydro has already started deploying their digital Petrol Station Network. Their network has a potential of 1500 Statoil-branded service stations. The deployment is starting in Norway, Denmark and Sweden with content that will be delivered over the internet to each Statoil station.

The digital signage network will be used to engage customers in the convenience store area of the stations by providing them with relevant information including news and weather, and will also be used as digital menu boards to display food and beverage options provided at each location.

We choose Scala because we were looking for a software provider that had experience in larger networks. It was important for us to choose a thoroughly tested and established software platform that provided a variety of content possibilities, says Erik Sandsbråten, project manager in Statoil.

Digital Signage LG



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McCarran International Airport: FWi Digital Signage Case Study



In a city known for its eye-catching signs, capturing the attention of busy tourists and travelers to convey important information is always challenging. To rise to that challenge among all the glitz and glamour, McCarran International Airport (LAS) in Las Vegas partnered with Four Winds Interactive (FWi) to create its own exceptional digital signage program.

This video case study examines the stunning result of the partnership between FWi and McCarran Airport, along with the myriad benefits realized by the airport, its passengers and its advertisers, including:

1. An increase in advertiser interest and revenue.
2. A highly interactive dashboard that provides passengers easy access to information they need, including flight information, ground transportation, dining options, and more.
3. An enhanced experience for passengers that blends stunning visual impact, the flexibility of modern technology, and useful information.

For more information, or for a software demo or trial, please visit www.fourwindsinteractive.com

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